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Black Consumers and the Car Purchasing Process - US - June 2016

Black Consumers and the Car Purchasing Process - US - June 2016

"Black consumers can be influenced by strategic marketing messages during the research and consideration phase of the car buying process as they seek information from multiple sources in their determination of type, make, and model to purchase. Demographics play a role in which resources are most likely to help guide them toward their choice."

- Fiona O'Donnell, Director - Multicultural, Lifestyles, Travel & Leisure Research

This report discusses the following key topics:

Black car buyers conscious of their image 
Many brands struggle to develop loyalty 
Blacks have greater appreciation for foreign cars over domestic


TOC available on request

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