Black Consumers and Beauty Products - US - July 2016
"The growing Black population, which includes a large share of iGeneration and Millennials, and interest in natural products are key positive drivers. Nurturing highly engaged consumer segments will also be important for market growth."
- Fiona O’Donnell, Director – Multicultural, Lifestyles, Travel and Leisure
This report looks at the following areas:
Black women rate their skills using beauty products lower, less likely to experiment
Replacement is the main reason for beauty product purchase
Mainstream brands have clout, but struggle to build share