Black Beauty Consumer - US - March 2018
Black women are less likely to use cosmetics in comparison to the general market, but her usage varies across beauty products due to her skill set, her knowledge of expected benefits, and most importantly, her ability to find products in the right shades to create her desired look. Her beauty product choices are influenced by a variety of sources, but all must authentically reflect her image and specific needs.
This report examines the following issues:
Black women spent $1.7B on beauty care products in 2017
Black women fall into four distinct beauty consumer segments
Lip makeup is her staple, but foundation and eye usage based on look and color match
Beauty purchases are included in her household shopping trips
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