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Biscuits, Cookies and Crackers - China - March 2017

Biscuits, Cookies and Crackers - China - March 2017

“Indulgence has been a main driver of biscuit consumption. Rather than a piece of heavy and intensively sweet biscuit, Chinese consumers define indulgence as lighter bites that are crispy, with multiple flavour and texture experiences, and are suitable to pair with their drinks.”

Ching Yang, Senior Research Analyst

This report covers the following areas:

Less is more: the rise of thin biscuits
Breakfast biscuits 2.0
Spice up the savoury biscuit/cracker aisle

TOC available on request

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