Beverage Packaging Trends - US - June 2019
"In an increasingly crowded drink market, innovations in packaging form, functionality and materials are important to convey product integrity – freshness, quality and sustainability. Yet, packaging falls very low on the list of importance when choosing food and drinks indicating that consumers don’t fully understand the role packaging plays. Furthermore, beverage consumers participate in only most basic of sustainability practices and think responsibility falls to brands to take the lead in practice. Key opportunities lie in wide-ranging innovations that can not only help consumers link packaging to product integrity but also nudge them into broader, personal engagement in sustainability."
- Mimi Bonnett, Director - Food and Drink, Foodservice
This Report looks at the following areas:
How many beverages are too many?
Packaging is an afterthought
Eco-fears are stoked and consumers are passing the buck
Keep it clean in and on pack
Get innovative, but keep the environment in mind
Give consumers a way to do the right thing
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