Beverage Blurring - Consumer needs and how they can influence the industry - Brazil - January 2019
"In order to enhance the positive perception of the category and boost consumption frequency, brands need to invest in healthy alternatives, offering nutritional and functional benefits to consumers, as well as innovative flavors and textures that arouse their curiosity. In addition, non-alcoholic blurred beverages need to be clear in their communication and educate consumers about their features."
- Ana Paula Gilsogamo, Food and Drink Analyst
This report will look at the following areas:
Companies sign an agreement with the Ministry of Health aimed at reducing sugar levels
Non-alcoholic blurred beverages have the challenge of boosting their value perception
The category needs to expand the presence of its products in the consumer’s daily life
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