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Better For You Snacking - US - September 2018

Better For You Snacking - US - September 2018

"The increasing prevalence of snacking creates an opportunity for healthier, more nutritious snacks. And with relatively low usage incidence of many newer types of better-for-you snacks, there’s plenty of room for further growth. For better-for-you snack makers, new use occasions and pairings and exciting new flavors represent paths to increased consumption."

- John Owen, Senior Food & Drink Analyst

This report looks at the following areas:

Fresh fruit remains the most popular healthy snack option
Relatively few better-for-you snacks eaten on a daily basis
Consumer skepticism a substantial issue for healthy snack marketers

TOC available on request

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