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Better-for-you Eating Trends: Spotlight on Real - US - September 2016

Better-for-you Eating Trends: Spotlight on Real - US - September 2016

"When seeking better-for-you foods, consumers avoid certain elements in their diets, chiefly artificial ingredients of all forms, and express a general distrust of genetically modified ingredients. At the same time, many consumers are seeking foods with added health attributes, namely protein, fiber, and whole grains. Brands have focused product innovation largely on low/no-allergen foods in recent years, and there appears to be opportunity for added-health attributes to appeal to health-conscious consumers."

- William Roberts, Jr Senior Food & Drink Analyst

This report looks at the following areas:

Obesity, overweight statistics increase
Traits consumers are avoiding
Generations avoiding artificial
Trust of on-pack claims


TOC available on request

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