Better for You Eating Trends - US - August 2018
"Most consumers report that they try to maintain a healthy diet at least some of the time, making better-for-you food and beverage claims potentially motivating to a wide audience. Still, while what’s healthy or better-for-you can mean different things to different consumers, there are overarching opportunities to highlight freshness, simplicity, and the emotional payoffs of healthy eating."
– John Owen, Senior Food & Drink Analyst
This report examines the following issues:
Most consumers report making an effort to eat healthy
Motivations for healthy eating more likely to be general than specific
Young adults far more likely to see barriers to healthy eating
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