Beer and Craft Beer - US - October 2017
"Beer has avoided dollar declines, despite volume decreases, due to the buffer of pricier craft, imported, and premium offerings. Category shifts may be stunting prices. Import activity favors affordable Mexican beer, and craft acquisitions by larger companies, with production/distribution efficiencies, may lower costs. While beer remains the most popular alcoholic beverage, more beer drinkers reduced consumption in 2017 than increased."
- Beth Bloom, Associate Director - Food & Drink
This Report looks at the following areas:
Dollar sales of beer slow
A quarter of beer drinkers are drinking less than they were last year
Leading light beer segment experiences sharp declines, craft slows
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