Beer & Cider - Ireland - June 2018
“2017 saw the value sales of beer and cider increase on the back of improving consumer confidence in RoI. Moving forward into 2018 and beyond, premiumisation continues to drive the market, with craft being the key contributor.”
– Brian O’Connor, Senior Consumer Analyst
This Report will examine the sale and consumption of beer throughout the IoI (island of Ireland) in both the on-trade and off-trade. On-trade refers to any licensed premises that permits the sale and consumption of alcohol within these premises. Off-trade refers to any licensed retailer, including supermarkets, that sell alcohol for off-site consumption.