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Beer - China - December 2017

Beer - China - December 2017

“Lack of an official definition will not prevent craft beer from further proliferating in the market. Instead, this will allow market players – both small and large – to be creative crafting the product and marketing the concept.”

– Laurel Gu, Research Director, Food and Drink

This report looks at the following areas:

What's driving popularity of craft beer?
On-trade beer market needs infusion of new blood
Mass market brands can focus on young males

TOC available on request

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