Beer - China - December 2017
“Lack of an official definition will not prevent craft beer from further proliferating in the market. Instead, this will allow market players – both small and large – to be creative crafting the product and marketing the concept.”
– Laurel Gu, Research Director, Food and Drink
This report looks at the following areas:
What's driving popularity of craft beer?
On-trade beer market needs infusion of new blood
Mass market brands can focus on young males
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