Beauty for Teens and Tweens - UK - November 2016

Beauty for Teens and Tweens - UK - November 2016

“The popularity of beauty vloggers has proved hugely beneficial for piquing the interest of girls from a generation which is too old for toys and too young for boys in the beauty market. However, with the focus heavily on improving appearance with make-up, there exists an issue of low self-esteem amongst girls that brands have some responsibility to help address. Brands operating in the market can also focus on the under catered-for male audience to create loyalty which can last into adult years.”

– Charlotte Libby, Senior Beauty Analyst

This report will cover the following areas:
The impact of the vloggers on girls
Engaging with male teen and tweens

TOC available on request

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