“Spending on beauty and personal care contracted marginally in 2015. The market remains very price sensitive and discount retailers’ customer numbers grew significantly. Even buyers of prestige brands are price conscious. The market will recover in 2016 but premium retailers must give consumers original and compelling reasons to trade up.”
– Hilary Monk, Senior Retail Analyst
This report looks at the following areas:
Where next for the value retailers and supermarkets?
What are the prospects for the premium end of the market
How are smartphones being used for beauty purchases and what are the opportunities for driving engagement?