Market Research Logo

Beauty Retailing - Europe - January 2015

Beauty Retailing - Europe - January 2015

This report looks at the following areas:

In the European Summary – The Market section we also provide data for European beauty retailing beyond these five countries. Our Europewide data in

European Summary – The Market includes:

  • Consumer spending on personal care goods and services for 18 European countries,
  • 2009-14;
  • Health and beauty specialists’ retail sales, 2009-14, and forecasts, 2015-19 for 19
  • European countries;
  • A ranking of Europe’s top 15 beauty specialists by 2013 revenues.
Our coverage of the five major markets includes Mintel market size data for each of the major beauty and personal care categories. Single country reports are also available for the UK, France, Germany, Italy and Spain.


EXECUTIVE SUMMARY – EUROPE
Stronger 2014 provides demanding comparatives for 2015
Figure 1: Europe: Estimated retail sales of beauty products (including sales tax) – 19 countries, 2009-15
Figure 2: Europe: Retail sales of beauty products (including sales tax), by country, estimated – 14
countries, 2014
Figure 3: Europe: Per-capita retail sales of beauty products (including sales tax), by country, estimated –
14 countries, 2014
After a strong 2014, specialists set for more modest 2015 growth
Figure 4: Europe: Health and beauty specialists’ sales (excluding sales tax) – 19 countries, 2009-15
Figure 5: Europe: Health and beauty specialists’ sales (excluding sales tax), by country – 19 countries,
2014
Figure 6: Europe: Forecast growth in health and beauty specialists’ sales, 2015
German drugstores make gains
Figure 7: Europe: Leading beauty and personal care specialists: Shares of spending on personal care
goods, 2012-13
INTRODUCTION AND REPORT SCOPE
Definitions
Market size
Retail sector sizes
Financial definitions
Abbreviations
Sales tax rates
Figure 8: Europe: VAT rates, 2010-14
EUROPEAN SUMMARY – THE MARKET
Key points
Europeans bought €33bn of beauty products in 2014
Figure 9: Europe: Retail sales of beauty products (including sales tax) – 14 countries, 2009-15
Per-capita sales highest in Switzerland and Norway
Figure 10: Europe: Per-capita retail sales of beauty products (including sales tax) – 14 countries, 2009-14
Big five country breakdown
Figure 11: The big five markets: Retail sales of beauty products, 2013-14
Europeans spent €111 billion on all personal care products in 2014
Figure 12: Spending on personal care goods and services (including sales tax) – 18 countries, 2009-14
Figure 13: Europe: Per-capita consumer spending on personal care goods and services (including sales
tax) – 18 countries, 2009-14
Europe’s specialists saw total net sales of €226 billion in 2014
Figure 14: Europe: Health and beauty specialists’ sales (excluding sales tax), 2009-14
Figure 15: Europe: Forecast growth in health and beauty specialists’ sales, 2015
Figure 16: Europe: Health and beauty specialists’ sales (excluding sales tax), 2014-19
Boots leads the specialists with €9bn of net sales in 2013
Figure 17: Europe: Leading beauty and personal care specialists: Net revenues, 2009-13
Figure 18: Europe: Leading beauty and personal care specialists: Outlet numbers, 2009-13
Market shares
Figure 19: Europe: Leading beauty and personal care specialists: Shares of spending on personal care
goods, 2009-13
EUROPEAN SUMMARY – WHO’S INNOVATING?
Key points
Store that doesn’t use packaging
Figure 20: Personal care on offer at Original Unverpackt
Innovative retail experiences
Figure 21: The Nail Club, Paris
The digital generation
Social media platforms
Organic pop-up
Figure 22: Weleda pop-up shop, Berlin
EUROPEAN SUMMARY – THE CONSUMER
Key points
Five-country survey data
Social media and beauty
Figure 23: Europe: The consumer – Agreement with attitudes towards shopping for beauty products –
Social media, November 2014
Social media and beauty, by gender
Figure 24: Europe: The consumer – Agreement with attitudes towards shopping for beauty products –
Social media, November 2014
Figure 25: Europe: The consumer – Agreement with attitudes towards shopping for beauty products –
Social media, November 2014 (continued)
Figure 26: Europe: The consumer – Agreement with attitudes towards shopping for beauty products –
Social media, November 2014 (continued)
Figure 27: Europe: The consumer – Agreement with attitudes towards shopping for beauty products –
Social media, November 2014 (continued)
Retail technology and beauty
Figure 28: Europe: The consumer – Agreement with attitudes towards shopping beauty products – Retail
technology, November 2014
Where they shop
Figure 29: Europe: The consumer – Type of retailers used for beauty purchases in the past 12 months,
November 2014
Figure 30: France: The consumer – Type of retailers used for beauty purchases in the past 12 months,
November 2014
Figure 31: Germany: The consumer – Type of retailers used for beauty purchases in the past 12 months,
November 2014
Figure 32: Italy: The consumer – Type of retailers used for beauty purchases in the past 12 months,
November 2014
Figure 33: Spain: The consumer – Type of retailers used for beauty purchases in the past 12 months,
November 2014
Figure 34: UK: The consumer – Retailers/type of retailers used for beauty purchases in the past 12
months, November 2014
Figure 35: UK: The consumer – Retailers/type of retailers used for beauty purchases in the past 12
months, whether in-store or online, November 2014
What we think
UK
France
Germany
Italy
Spain
FRANCE
EXECUTIVE SUMMARY
Spending and inflation
Figure 36: France: Spending on personal care as % of all household consumption spending, 2009-14
Figure 37: France: Consumer price inflation on health and beauty products, annual % change, 2010-Nov
14
Channels of distribution
Sector size and forecast
The retailers
Figure 38: France: Leading beauty retailers’ estimated share of all beauty retailers’ sales, 2014
Online
The consumer – Where people shop
Figure 39: France: Male and female buyers of beauty products, November 2014
Figure 40: France: Retailers used to purchase beauty products, November 2014
Figure 41: France: Customer base, by type of retailer, November 2014
The consumer – Attitudes to mobile shopping and social media
Figure 42: France: Profile of positive attitudes of beauty buyers to mobile shopping and social media,
November 2014
What we think
ISSUES AND INSIGHTS
The growth of budget priced cosmetics formats
The facts
The implications
The importance of mobile shopping and social media to beauty retailers
The facts
The implications
SPENDING AND INFLATION
Key points
Figure 43: France: Consumer spending on beauty and selected other goods (incl. VAT), 2009-14
Product market breakdown
Figure 44: France: Main beauty markets, spending (inc VAT) 2009-14
Figure 45: France: Main beauty markets, spending (inc VAT) forecasts, 2014-18
Inflation
Figure 46: France: Consumer prices, annual % change, 2009-13
Figure 47: France: Consumer price inflation on health and beauty products, annual % change, Nov 2013-
Nov 14
CHANNELS OF DISTRIBUTION
Key points
Figure 48: France: Estimated retail distribution of spending on beauty and personal care goods, inc. Vat,
2011-13
SECTOR SIZE AND FORECAST
Key points
Figure 49: France: Health and beauty retailers sales, excl VAT, 2009-14
Prospects
Figure 50: France: Health and beauty retailers sales, forecasts, excl VAT, 2014-19
THE RETAILERS – FINANCIALS AND OUTLETS
Key points
Figure 51: France: Leading beauty specialists’ sales, 2011-14
Figure 52: France: Leading beauty specialists’ outlet numbers, 2011-14
Figure 53: France: Leading beauty specialists’ sales per outlet, 2011-14
THE RETAILERS – MARKET SHARES
Figure 54: France: Leading beauty specialists’ share of health and beauty retailers’ sales, 2011-14
ONLINE
Key points
Figure 55: France: Online buyers in last 3 months in key sectors, 2006-14
Figure 56: France: Beauty retailers: Transactional websites, September 2014
Figure 57: France: Top specialist beauty sites, by unique visitor numbers, September 2014
THE CONSUMER – WHERE PEOPLE SHOP
Key points
Figure 58: France: Male and female buyers of beauty products, November 2014
Online and in-store – Where people shop
Figure 59: France: Main types of store used to purchase beauty products, November 2014
Figure 60: France: Retailers used to purchase beauty products, November 2014
Customer profiles
Figure 61: France: Customer base, by type of retailer, November 2014
THE CONSUMER – ATTITUDES TO MOBILE SHOPPING AND SOCIAL MEDIA
Key points
Figure 62: France: Attitudes of beauty buyers to mobile shopping and social media, November 2014
Figure 63: France: Profile of positive attitudes of beauty buyers to mobile shopping and social media,
November 2014
GERMANY
EXECUTIVE SUMMARY
Spending and inflation
Figure 64: Germany: Consumer spending on all personal care as % all consumer spending, 2010-14
Figure 65: Germany: Consumer price inflation on personal care products, Jan 2013-Nov 2014
Channels of distribution
Sector size and forecast
The retailers
Figure 66: Germany: Leading health and beauty retailers’ share of all drugstore sales, 2014(e)
Online
The consumer – Where people shop
Figure 67: Germany: Male and female buyers of beauty products, November 2014
Figure 68: Germany: Retailers used to purchase beauty products, November 2014
Figure 69: Germany: Customer base, by type of retailer, November 2014
The consumer – Attitudes to mobile shopping and social media
Figure 70: Germany Attitudes of beauty buyers to mobile shopping and social media, November 2014
Figure 71: Profile of holders of particular attitudes, November 2014
What we think
ISSUES AND INSIGHTS
Does the demise of Schlecker mark the beginning of the end of the drugstores?
The facts
The implications
How will the downturn in the German economy affect personal care sales?
The facts
The implications
SPENDING AND INFLATION
Key points
Figure 72: Germany: Consumer spending on personal care products (incl VAT), 2009-13
Product market breakdown
Figure 73: Germany: Main beauty markets, sales inc VAT 2009-14 (e)
Figure 74: Germany: Main beauty markets, sales inc VAT 2014-18
Inflation
Figure 75: Germany: Consumer price inflation on personal care products, 2010-Nov 2014
CHANNELS OF DISTRIBUTION
Key points
Figure 76: Germany: Channels of distribution for personal care products, 2012-14
SECTOR SIZE AND FORECAST
Key points
Figure 77: Germany: Health and beauty retailers sales, excl VAT, 2009-14
Prospects
Figure 78: Germany: Health and beauty retailers sales, excl VAT, 2014-19
THE RETAILERS – FINANCIALS AND OUTLETS
Key points
Figure 79: Germany: Leading beauty specialists’ sales, 2011-14
Figure 80: Germany: Leading beauty specialists’ outlet numbers, 2011-14
Figure 81: Germany: Leading beauty specialists’ sales per outlet, 2011-14
THE RETAILERS – MARKET SHARES
Figure 82: Germany: Leading beauty specialists’ share of drugstores retailers sales, 2011-14
ONLINE
Key points
Figure 83: Germany: Online buyers in last 3 months in key sectors, 2005-14
Figure 84: Germany: Beauty retailers: Transactional websites, December 2014
THE CONSUMER – WHERE PEOPLE SHOP
Key points
Figure 85: Germany: Male and female buyers of beauty products, November 2014
Online and in-store – Where people shop
Figure 86: Germany: Main types of stores used to purchase beauty products, November 2014
Figure 87: Germany: Retailers used to purchase beauty products, November 2014
Customer profiles
Figure 88: Germany: Beauty customers, by broad type of outlet, November 2014
Figure 89: Germany: Customer base, by type of retailer, November 2014
THE CONSUMER – ATTITUDES TO MOBILE SHOPPING AND SOCIAL MEDIA
Key points
Figure 90: Germany Attitudes of beauty buyers to mobile shopping and social media, November 2014
Figure 91: Germany: Profile of holders of particular attitudes, November 2014
ITALY
EXECUTIVE SUMMARY
Spending and inflation
Figure 92: Italy: Consumer spending on all personal care as a % of all consumer spending, 2009-14
Figure 93: Italy: Consumer price inflation on beauty products and services, annual % change, 2012-Nov
2014
Channels of distribution
Sector size and forecast
Leading retailers
Figure 94: Italy: Leading beauty specialists’ share of consumer spending on appliances for personal care;
other appliances, articles and products for personal care, 2011-14
Online
The consumer – Where people shop
Figure 95: Italy: Any purchase of beauty products, by total and gender, November 2014
Figure 96: Italy: Any purchase of beauty products, by types of stores, November 2014
Figure 97: Italy: Those that have purchased health and beauty goods online, by age, November 2014
The consumer – Attitudes to social media and mobile shopping
Figure 98: Consumer attitudes to social media, Italy, November 2014
Figure 99: Consumer attitudes to technology, Italy, November 2014
What we think
ISSUES AND INSIGHTS
The impact of discounters
The facts
The implications
Will a lack of online presence hurt the market leaders?
The facts
The implications
SPENDING AND INFLATION
Key points
Figure 100: Italy: Consumer spending on personal care (incl. VAT), 2009-14
Product market breakdown
Figure 101: Italy: Main beauty and personal care markets, incl. VAT, 2009-13
Figure 102: Italy: Main beauty and personal care markets, forecasts, incl. VAT, 2014-17
Inflation
Figure 103: Italy: Consumer price inflation on beauty products and services: Annual % change, 2010-Nov
2014
CHANNELS OF DISTRIBUTION
Key points
Figure 104: Italy: Channels of distribution for personal care products, 2011-13
SECTOR SIZE AND FORECAST
Key points
Figure 105: Italy: Health and beauty retailers sales, excl VAT, 2009-14
Prospects
Figure 106: Italy: Health and beauty retailers sales, forecasts, excl VAT, 2014-19
THE RETAILERS – FINANCIALS AND OUTLETS
Key points
Figure 107: Italy: Leading beauty specialists’ net sales, 2011-14
Figure 108: Italy: Leading beauty specialists’ outlet numbers, 2011-14
Figure 109: Italy: Leading beauty specialists’ sales per outlet, 2011-14
THE RETAILERS – MARKET SHARES
Figure 110: Italy: Leading beauty specialists’ share of consumer spending on appliances for personal care;
other appliances, articles and products for personal care, 2011-14
ONLINE
Key points
Figure 111: Italy: Online buyers in last 3 months in key sectors, 2005-14
Figure 112: Italy: Beauty retailers: Transactional websites, December 2014
Figure 113: Beauty specialists websites’ Italian visitor numbers, ranked by total unique visitors, September
2014.
THE CONSUMER – WHERE PEOPLE SHOP
Key points
What we asked
Where they shop
Figure 114: Italy: Any purchase of beauty products, by type of store, November 2014
Online v in-store
Figure 115: Italy: Where consumers bought beauty products, in-store and online, November 2014
Customer profiles
Figure 116: Italy: Profile of beauty product consumers of particular stores, by age and affluence, November
2014
THE CONSUMER – ATTITUDES TO MOBILE SHOPPING AND SOCIAL MEDIA
Key points
What we asked
Figure 117: Italy: Consumer attitudes to social media, November 2014
Figure 118: Italy: Consumer attitude to technology, November 2014
Figure 119: Italy: Profile of holders of attitudes, by age and affluence, November 2014
SPAIN
EXECUTIVE SUMMARY
Spending and inflation
Figure 120: Spain: Spending on personal care as % all consumer spending, 2009-14
Figure 121: Spain: Consumer price inflation on personal care products and services, 2010-November 2014 149
Channels of distribution
Sector size and forecast
The retailers – Financials and outlets
Figure 122: Spain: Leading beauty retailers: Share of all drugstore sales, 2014
Online
The consumer – Where people shop
Figure 123: Spain: Retailers used to purchase beauty products, November 2014
The consumer – Attitudes to mobile shopping and social media
Figure 124: Spain: Attitudes of beauty buyers to mobile shopping and social media, November 2014
What we think
ISSUES AND INSIGHTS
Is there a future for drugstores in Spain?
The facts
The implications
Just how important is online in the beauty market
The facts
The implications
SPENDING AND INFLATION
Key points
Figure 125: Spain: Consumer spending on personal care products (incl VAT), 2009-14
Product market breakdown
Figure 126: Spain: Main beauty markets, sales inc VAT, 2009-14
Figure 127: Spain: Main beauty markets, sales inc VAT, forecast, 2014-18
Inflation
Figure 128: Spain: Consumer price inflation on personal care products and services, 2010-November 2014 156
CHANNELS OF DISTRIBUTION
Key points
Figure 129: Spain: Estimated retail distribution of spending on beauty and personal care goods, inc. Vat,
2011-13
SECTOR SIZE AND FORECAST
Key points
Figure 130: Spain: Health and beauty retailers sales (excl VAT), 2009-14
Prospects
Figure 131: Spain: Health and beauty retailers sales (excl VAT), 2014-19
THE RETAILERS – FINANCIALS AND OUTLETS
Key points
Figure 132: Spain: Leading beauty retailers, sales, 2011-14
Figure 133: Spain: Leading beauty retailers, outlet numbers, 2011-14
Figure 134: Spain: Leading beauty specialists’ sales per outlet, 2011-14
THE RETAILERS – MARKET SHARES
Key points
Figure 135: Spain: Leading beauty retailers share of all beauty specialists sales, 2011-14
ONLINE
Key points
Figure 136: Spain: Online buyers in last 3 months in key sectors, 2005-14
Figure 137: Spain: Leading health and beauty specialists: Transactional sites, December 2014
THE CONSUMER – WHERE PEOPLE SHOP
Key points
Figure 138: Spain: Male and female buyers of beauty products, November 2014
Online and in-store – Where people shop
Figure 139: Spain: Profile of online and in-store beauty shoppers, November 2014
Figure 140: Spain: Main types of stores used to purchase beauty products, November 2014
Figure 141: Spain: Retailers used to purchase beauty products, November 2014
Customer profiles
Figure 142: Spain: Beauty customers, by broad type of outlet, November 2014
Figure 143: Spain: Customer base, by type of retailer, November 2014
THE CONSUMER – ATTITUDES TO MOBILE SHOPPING AND SOCIAL MEDIA
Key points
Figure 144: Spain: Attitudes of beauty buyers to mobile shopping and social media, November 2014
Figure 145: Spain: Attitudes of beauty buyers to mobile shopping and social media graph, November 2014 . 171
UK
INTRODUCTION
Definitions
Market size
Market shares
Retail sector size
Financial definitions
Abbreviations
EXECUTIVE SUMMARY
The market
Spending forecast
Figure 146: Market size and forecast: Spending on beauty and personal care products (including VAT),
2009-19
Specialist retailers’ forecast
Figure 147: Health and beauty specialists’ sales (including VAT), 2009-19
Market factors
Online
Figure 148: Online sales as % of all spending on beauty and personal care products, 2013-15
Companies, brands and innovations
Market shares
Figure 149: Leading specialist and non-specialist retailers: Estimated market shares, 2013
The consumer
Where they shop
Figure 150: The consumer: Where they bought beauty products in the last 12 months, whether in-store or
online, November 2014
Attitudes towards discount stores
Figure 151: The consumer: Agreement with attitudes towards discount stores, November 2014
Type of beauty brands bought, by retailer used
Figure 152: The consumer: Type of beauty products bought, by retailer, November 2014
Attitudes towards types of beauty brands
Figure 153: The consumer: Attitudes towards types of beauty brands, November 2014
Attitudes towards social media and retail technology
Figure 154: The consumer: Agreement with attitude statements on social media and beauty, November
2014
Figure 155: The consumer: Agreement with attitude statements on retail technology and beauty, November
2014
What we think
ISSUES AND INSIGHTS
How can multi-channel retailers respond to the threat from internet pure players?
The facts
The implications
Discounters – Another downward force on market growth?
The facts
The implications
Can high street beauty retailers capitalise on the changes in grocery shopping patterns?
The facts
The implications
How is the appetite for mobile apps impacting on the beauty market?
The facts
The implications
TREND APPLICATION
Many Mes
The Nouveau Poor
Mintel Futures
MARKET SIZE AND FORECAST
Key points
Slower growth as shoppers spend more carefully
Figure 156: Market size and forecast: Spending on beauty and personal care products (including VAT),
2009-19
Figure 157: Market size and forecast: Spending on beauty and personal care products (including VAT), at
current and constant prices, 2009-19
Segment forecasts: Beauty versus other products
Figure 158: Segment size and forecast: Spending on beauty products (including VAT), 2009-19
Figure 159: Segment size and forecast: Spending on beauty products (including VAT), at current and
constant prices, 2009-19
Figure 160: Segment size and forecast: Spending on other personal care products (including VAT), 2009-
19
Figure 161: Segment size and forecast: Spending on other personal care products (including VAT), at
current and constant prices, 2009-19
Category performance in beauty
Figure 162: Spending on beauty products, by category, 2013 and 2014
Colour cosmetics
Fragrances
Facial skincare
Bodycare
Total spending on personal care items
Figure 163: Total consumer spending on personal care items (including VAT), 2009-13
Mintel’s forecast methodology
THE MARKET ENVIRONMENT
Key points
An ageing population is a threat and an opportunity
Figure 164: Age structure of the UK population – Total, 2009, 2014, 2019
Figure 165: Age structure of the UK population – Female, 2009, 2014, 2019
More male grooming
Increasing ethnic diversity
Figure 166: Natural skin tone of UK female population, May 2014
Willingness to spend
Figure 167: The consumer: Trends in what extra money is spent on – beauty categories, January 2013-
October 2014
But more spend is going online
Figure 168: Online sales as % of all spending on beauty and personal care products, 2013-15
And consumers are shopping more smartly
Figure 169: Discount voucher usage in the past three months, by retailer type – Most popular types of
retailers, October 2013
SECTOR SIZE AND FORECAST
Key points
Specialists set to outpace BPC spending
Figure 170: Health and beauty specialists’ sales (including VAT), 2009-19
Figure 171: Health and beauty specialists’ sales (including VAT), at current and constant prices, 2009-19 ... 207
Figure 172: Annual growth in specialists’ sector sales and annual growth in spending on beauty and
personal care products, 2014-19 (fore)
Notes on the sector size
Outlet and enterprise numbers
Figure 173: Health and beauty specialists: Outlet numbers, 2009-14
Figure 174: Health and beauty specialists: Enterprise numbers, 2009-14
STRENGTHS AND WEAKNESSES
Strengths
Weaknesses
WHO’S INNOVATING?
Key points
Budget retailer launches its own cosmetics range
First online marketplace dedicated to beauty products
Boots new transactional app
On-demand beauty service to your door within 45 minutes
Boots innovative make-up service
3D augmented reality mirror
Superdrug’s new beauty concept store
Manicure Marathon pop-up event
Clinique’s first-ever pop-up store
Nocibe’s new store concept dedicated to private brand and services
DNA-based beauty and cosmetics brand’s laboratory store environment
Beauty-on-the-go
Upmarket automated beauty store
SPACE ALLOCATION SUMMARY
Key points
Space allocation overview
Figure 175: Leading health and beauty retailers: Health and beauty products space allocation, December
2014
Detailed space allocation
Figure 176: Dior beauty counter, Debenhams, White City, London, December 2014
Figure 177: Leading health and beauty retailers: Detailed health and beauty products space allocation
within the beauty departments, December 2014
Health and beauty versus non-health and beauty-related
Figure 178: Leading health and beauty retailers: Percentage of total in-store space dedicated to health and
beauty category, December 2014
LEADING SPECIALIST RETAILERS – FINANCIALS AND OUTLETS
Key points
A profusion of privately-owned retailers
2013 was a better year for Boots and Superdrug
Top specialists by sales
Figure 179: Leading specialist retailers: Net revenues, 2009-13
Figure 180: Leading pharmacy chains: Net revenues, 2009-13
Outlet numbers and sales per outlet
Figure 181: Leading specialist retailers: Store numbers, 2009-13
Figure 182: Leading specialist retailers: Annual sales per outlet, 2009-13
Operating profits and margins
Figure 183: Leading specialist retailers: Operating profits, 2009-13
Figure 184: Leading specialist retailers: Operating margins, 2009-13
Sales area and sales densities
Figure 185: Selected leading specialist retailers: Estimated total sales area, 2009-13
Figure 186: Selected leading specialist retailers: Estimated annual sales per sq m, 2009-13
LEADING NON-SPECIALIST RETAILERS
Key points
Discount stores stealing share from supermarkets
Figure 187: Leading non-specialist retailers: Estimated sales growth, by segment, 2013
Figure 188: Leading non-specialist retailers: Estimated beauty and personal care goods sales (excluding
VAT), 2011-13
The grocers
The department stores
The discount stores
MARKET SHARES
Key points
Grocers strong in BPC
Figure 189: Leading specialist and non-specialist retailers: Estimated market shares, 2013
Figure 190: Leading specialist and non-specialist retailers: Market shares, 2011-13
Note on market shares
ONLINE
Key points
Online approaching 10% of the market
Figure 191: Estimated online consumer spending on BPC products, 2009-15
Leading sites by visitor numbers
Figure 192: Leading fragrances/cosmetics retail websites, by unique visitor numbers, October 2014
Figure 193: Top five fragrances/cosmetics retail websites: Visitor profile, by age group, October 2014
Figure 194: Top five fragrances/cosmetics retail websites: Visitor profile, by gender, October 2014
Figure 195: Top five fragrances/cosmetics retail websites: Visitor profile, by socio-economic group, October
2014
CHANNELS OF DISTRIBUTION
Key points
Discount channels growing in BPC
Figure 196: Estimated distribution of spending on beauty and personal care products, 2014
Figure 197: Estimated distribution of spending on beauty and personal care products, in percentage and
value terms (including VAT), 2013 and 2014
BRAND COMMUNICATION AND PROMOTION
Key points
Beauty advertising spend flat in 2013
Figure 198: Main monitored media advertising expenditure on cosmetics, personal care and body care, by
leading retailers, 2010-13
TV and the press attract the biggest share of beauty ad spend
Figure 199: Main monitored media advertising expenditure on cosmetics, personal care and body care, by
leading retailers, by media type, 2013
What we have seen from the leading advertisers in 2014
BRAND RESEARCH
Brand map
Figure 200: Attitudes towards and usage of brands in the retail sector, November 2014
Correspondence analysis
Brand attitudes
Figure 201: Attitudes, by retailer, November 2014
Brand personality
Figure 202: Retailer brand personality – Macro image, November 2014
Figure 203: Retailer brand personality – Micro image, November 2014
Brand experience
Figure 204: Retailer usage, November 2014
Figure 205: Satisfaction with various retailers, November 2014
Figure 206: Consideration of retailers, November 2014
Figure 207: Consumer perceptions of current retailer performance, November 2014
Brand recommendation
Figure 208: Recommendation of selected retailers, November 2014
THE CONSUMER – WHERE THEY BUY IN-STORE OR ONLINE
Key points
What we asked
Who buys beauty products?
Figure 209: Who had bought beauty products in the last 12 months, November 2014
Where consumers buy
Figure 210: UK: Where they buy beauty products, in-store and online, November 2014
Favourite beauty retailers
Where consumers buy – Offline/Online split
Figure 211: UK: Where they buy beauty products, in-store or online, November 2014
Who shops where
Figure 212: UK: Where they buy any beauty product, by age and affluence, November 2014
Shopping repertoire
Breaking the routine
Figure 213: Buying repertoire (in-store and online) in the last 12 months, by gender, age and socioeconomic
group, November 2014
Older people and the less affluent shopped around more in 2014
Figure 214: Those shopping (in-store and online) at five or more types of retailer in the last 12 months, by
gender, age and socio-economic group, November 2013 and 2014
Under 35s are the most fickle
Boots customer loyalty
Figure 215: Buying repertoire (in-store and online), by where they buy, November 2014
THE CONSUMER – TYPES OF BRANDS THEY USE
Key points
What we asked
What types of brands consumers use
Mass market brands most popular
Figure 216: Types of beauty brand typically used, November 2014
Consumers prepared to splash out on premium/luxury fragrances and aftershave
Figure 217: Types of beauty brand typically used, by product category, November 2014
Who uses what
Figure 218: Types of facial skincare brands typically used, by age and affluence, November 2014
Figure 219: Types of bodycare brands typically used, by age and affluence, November 2014
Figure 220: Types of make-up brands typically used, by age and affluence, November 2014
Figure 221: Types of fragrances/aftershaves typically used, by age and affluence, November 2014
Type of brand bought by retailer
Figure 222: Types of brands typically purchased, by selected retailers, November 2014
Figure 223: UK: budget/standard own brands typically bought, by selected retailers, November 2014
Figure 224: UK: premium own brands typically bought, by selected retailers, November 2014
Figure 225: Mass market brands typically bought, by selected retailers, November 2014
Figure 226: Premium/luxury brands typically bought, by selected retailer, November 2014
Brand opinions and patterns
THE CONSUMER – ATTITUDES TOWARDS BRAND TYPES
Key points
What we asked
Attitudes to different brand types
Figure 227: Attitude to different types of beauty brands, November 2014
Discussion group opinions
Top perfume houses perpetuate the dream
Younger people more open to new brands?
Figure 228: Those who agree premium/luxury fragrance brands are worth the extra money, by age,
November 2014
Boots sews up the premium branded segment
Figure 229: Attitude to different types of beauty brands, by women aged 45-64 and 65+, November 2014
Targeting male shoppers
Figure 230: Attitude to different types of beauty brands, by gender, November 2014
THE CONSUMER – ATTITUDES TOWARDS DISCOUNT RETAILERS
Key points
What we asked
Attitudes to discount retailers
Figure 231: Attitude towards shopping for beauty products from discount stores, November 2014
Discussion group opinions
Potential for private label?
THE CONSUMER – ATTITUDES TOWARDS DIGITAL TECHNOLOGY AND SOCIAL MEDIA
Key points
What we asked
Attitudes to digital initiatives and social media
Figure 232: Attitude to digital technology and social media, November 2014
Attitudes to beauty apps and mobile enabled sites
Opportunities and threat from beauty apps
New initiatives
Figure 233: Selective attitudes, by smartphone/tablet users only, November 2014
Digital versus human contact
Polar opposites
Figure 234: Those who prefer to search for product information in-store on their mobile device than ask a
sales advisor, by age and gender, November 2014
Attitudes to social media
The role of social media in beauty shopping
Figure 235: Attitudes to social media, November 2014
Under 35s much more engaged with social media
Figure 236: Those agreeing with social media statements, by age, November 2014
In-store experiences
Figure 237: Attitudes to in-store experiences, November 2014
Figure 238: Those interested in using in-store tablets to research the beauty products available, by gender,
age and household income, November 2014
Figure 239: Those interested in using in-store tablets to pay for beauty products, by gender, age and
household income, November 2014
Figure 240: Attitudes to in-store tablets, by where they shop, November 2014
ACQUA E SAPONE
What we think
Market leader in Italy
Fragmented trading environment
Still no online presence
Company background
Company performance
Figure 241: Acqua e Sapone: Group sales performance, 2010-14
Figure 242: Acqua e Sapone: Estimated outlet data, 2010-14
Retail offering
ALLIANCE BOOTS
What we think
Life under Walgreens
Very different propositions
Company background
Company performance
Figure 243: Boots the Chemists: Retail sales growth 2013/14 on 2012/13
Figure 244: Boots: UK sales mix, 2008/09-2013/14
Figure 245: Alliance Boots: Group financial performance, 2009/10-2013/14
Figure 246: Alliance Boots: Outlet data, 2009/10-2013/14
Retail offering
A. S. WATSON (EUROPE)
What we think
A strong business, in the main
Marionnaud the weakest link
Company background
Figure 247: A. S. Watson: European health and beauty operations, 2014
Rossmann joint venture
Company performance
Western Europe
Eastern Europe
Figure 248: A. S. Watson (Europe): Group financial performance (excluding Marionnaud), 2012-14
Figure 249: A. S. Watson (Europe): Group financial performance, 2010-12 (including Marionnaud)
Interim results 2014
Sales by chain
Figure 250: A. S. Watson (Europe), Main retail chains, Sales (excl. VAT), 2009-14
Figure 251: Marionnaud: Estimated sales, 2009-14
Figure 252: A. S. Watson (Europe): Outlet data, 2009-14
Figure 253: A. S. Watson (Europe): Main retail chains: Outlet data, by country (part estimated), 2009-14
Figure 254: Marionnaud: Outlet data, 2009-14
Retail offering
Superdrug
The Perfume Shop
Savers
THE BODY SHOP
What we think
Store refits update its image
Values remain at its core
Better off alone?
Company background
Company performance
Figure 255: The Body Shop: Like-for-like retail sales growth, 2011-14
Figure 256: The Body Shop: Group financial performance, 2009-14
Figure 257: The Body Shop: Estimated UK sales performance, 2009-13
Figure 258: The Body Shop: Outlet data, 2009-14
Figure 259: The Body Shop: Outlet breakdown, 2009-13
Retail offering
CLAREL (SCHLECKER SPAIN/PORTUGAL)
What we think
Spain was strong for Schlecker
Dia looks to be a good fit
Refitted stores look good
Expanding to be Spain’s first choice
Company background
Company performance
Figure 260: Clarel/Schlecker Spain: Net revenues, 2013
Figure 261: Clarel/Schlecker: Outlet numbers, 2013-14
Figure 262: Schlecker: Outlet numbers, 2004-10
2014
Retail offering
DEBENHAMS
What we think
Hints of underperformance
Less discounting
Online is ticking the boxes
Company background
Company performance
Figure 263: Debenhams: Estimated beauty sales, 2010/11-2013/14
Figure 264: Debenhams: Group financial performance, 2009/10-2013/14
Figure 265: Debenhams: Outlet data, 2009/10-2013/14
Retail offering
DM-DROGERIE MARKT
What we think
Learning from Schlecker’s under-investment mistakes
Award-winning own-label cosmetic range
E-commerce on hold
Company background
Company performance
Figure 266: dm-Drogerie Markt: Group sales performance, excl. sales tax, 2009/10-2013/14
Figure 267: dm-Drogerie Markt: Outlet data, 2009/10-2013/14
Figure 268: dm-Drogerie Markt: Outlet numbers, 2009/10-2013/14
Retail offering
DOUGLAS GROUP
What we think
A year of change
Hello…
…and goodbye
Young and beautiful
Company background: Douglas
Company background: Nocibé
Company performance
Figure 269: Douglas Group: Group financial performance, 2010-14
Figure 270: Douglas Group: Outlet data, 2010-14
Figure 271: Douglas: European outlet data, 2014
Figure 272: Nocibé: Group financial performance and outlet data, 2010-14
Retail offering: Douglas
Retail offering: Nocibé
THE FRAGRANCE SHOP
What we think
Focused on fragrances
Entering self-service with Indulge
Embracing the online channel
Company background
Company performance
Figure 273: TFS Stores Limited: Group financial performance, 2009/10-2013/14
Figure 274: The Fragrance Shop: Outlet data, 2009/10-2013/14
Retail offering
HOUSE OF FRASER
What we think
Beauty showing slight growth
Strong branded offering
House extension
Multi-channel operations proving successful
Company background
Company performance
Figure 275: House of Fraser: Estimated beauty sales, 2012-14
Figure 276: House of Fraser Total: Group financial performance, 2009/10-2013/14
Figure 277: House of Fraser Total: Outlet data, 2009/10-2013/14
Retail offering
JOHN LEWIS
What we think
Figure 278: Age demographics of those who have purchased beauty products, in-store or online at John
Lewis, 2014
Positioning
Beauty services
Company background
Company performance
Figure 279: John Lewis: Estimated beauty and personal care goods sales (excluding VAT), 2010/11-
2013/14
Figure 280: John Lewis Plc (department store): Group financial performance, 2009/10-2013/14
Figure 281: John Lewis Plc (department store): Outlet data, 2009/10-2013/14
Retail offering
LUSH RETAIL
What we think
Steady good growth
A loyal following
Website revamp
Company background
Company performance
Figure 282: Lush Retail Ltd: Group financial performance, 2008/9-2013/14
Figure 283: Lush Retail Ltd: Outlet data, 2008/9-2013/14
Retail offering
MÜLLER
What we think
Product diversity USP
Affordable beauty retail destination
Raising the stakes in the battle for beauty shoppers
E-commerce
Company background
Company performance
Figure 284: Müller: Group financial performance, 2010-14
Figure 285: Müller: Outlet data, 2010-14
Retail offering
ROSSMANN
What we think
Price war in Germany
Continued expansion driving growth
Re-thinking online
Company background
Company performance
Figure 286: Rossmann: Group financial performance, 2010-14
Figure 287: Rossmann International operations outlet numbers, 2010-14
Retail offering
SEPHORA
What we think
Transforming the beauty store shopping experience
100 new stores per year
Capitalising on user-generated content to drive sales
Challenging the beauty giants with its own-branded range of designer tie-ins
Company background
Company performance
Figure 288: LVMH Selective Retail: Financial performance, 2009-14
Retail offering
YVES ROCHER GROUPE
What we think
Purity and efficacy USP
Targeting regions where the middle classes are growing more affluent
Airport distribution channel
Company background
Company performance
Figure 289: Yves Rocher Groupe: Estimated group financial performance, 2011-14
Figure 290: Yves Rocher Groupe: Outlet data, 2010-14
Retail offering
EUROPEAN RESEARCH METHODOLOGY
Sample sizes by demographics and geographies
Our research partner – Lightspeed GMI

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report