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Beauty Retailing - China - February 2018

Beauty Retailing - China - February 2018

“Providing personalised designed products is perceived as an upcoming trend, and is especially an area needing most attention in bricks-and-mortar stores. This approach can help to win back lapsed offline buyers and differentiate from online offerings. Online channels should explore beyond price competition by incorporating new techniques such as AR make-up trials, to facilitate a convenient shopping process.”

– Jessica Jin, Associate Director of Research

This report looks at the following areas:

Evolving shopping habits in offline stores
Fierce online competition
Expectation of an in-store beauty advisor

TOC available on request

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