Beauty and Personal Care Retailing - Italy - January 2019
“Italy’s BPC market is going through a period of change. The independents and regional chains are losing market share, whilst the leading specialists are capturing more spending as they continue to expand their geographical coverage. However, price competition is intense and the country’s economic recovery has once again slowed, meaning that consumers are likely to retain their savvy shopping behaviours.”
– Samantha Dover, Senior Retail Analyst
This report looks at the following areas:
How can retailers better utilise the online channel?
How can retailers offset intense price competition?
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