The Beauty Consumer - US - February 2018
The beauty category has continued to grow through 2017, with the highest growth coming from beauty devices. Women are minimizing their daily beauty routines and are searching for products that can do it all in the least amount of time. Going forward, women will continue to demand customized products to reduce the number of products needed to create their individual looks.
This report examines the following issues:
Beauty market is growing, but nail color and care continues to struggle
Multi-purpose beauty products are in demand but could threaten category growth
K-beauty trends losing momentum among key demographics