Total US sales of baking mixes declined in 2015 by 3.4% to $4.1 billion and are forecast to continue declining at this pace into 2020. Consumers are migrating away from packaged foods that contain artificial ingredients and preservatives and toward fresh alternatives found at in-store bakeries and specialty pastry shops. Millennials are very likely to use baking mixes but also very likely to bake from scratch and use ready-made products.
This report covers the following areas:
Sales declines projected
Consumers shifting away from packaged, processed foods
Convenience not necessarily important to key users