Back to School Shopping - US - January 2019
"The BTS (back-to-school) shopping season is the second largest retail sales period of the year behind the winter holidays, representing a key time for retailers to engage with both parents and kids and also to build relationships and loyalty that may be leveraged at other shopping moments. Loyalty often begins at a young age and can last throughout a child’s school years and beyond."
- Diana Smith, Associate Director - Retail & Apparel
This report looks at the following areas:
Spending and expected participation levels
What consumers want from retailers
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