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Back to School Shopping - US - January 2019

Back to School Shopping - US - January 2019

"The BTS (back-to-school) shopping season is the second largest retail sales period of the year behind the winter holidays, representing a key time for retailers to engage with both parents and kids and also to build relationships and loyalty that may be leveraged at other shopping moments. Loyalty often begins at a young age and can last throughout a child’s school years and beyond."

- Diana Smith, Associate Director - Retail & Apparel

This report looks at the following areas:

Spending and expected participation levels
Planned purchases
Shopping timeframe
Preferred retailers
Influencers
What consumers want from retailers


TOC available on request

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