Baby Supplementary Food - China - November 2018

Baby Supplementary Food - China - November 2018

“With stricter regulation under way, parents are now more confident feeding their children packaged baby supplementary food. Coupled with strong willingness to trade up, total market value is expected to maintain steady growth in the next five years. Products with organic, local and functional claims are attracting greater attention in the market. Consumers are becoming more rational in choosing products and their priority is to find the best fit. Their open attitude towards emerging purchasing channels as well as sources of information is ushering dynamic interactions between marketers and target consumers.”

– Cici Wu, Research Analyst

This report looks at the following areas:

Meet competition from international brands by introducing local recipes
Homemade brands can bring dynamics to the market
Support busy parents with better care


TOC available on request

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