Baby Personal Care - China - September 2018
“The increasing baby population and more frequent usage will fuel the market growth. However, lack of consumer education and brand differentiation leads to consumer confusion. Babies’ feelings and skin issues matter most to parents, and proving safety is always the priority for brands.”
– Vicky Zhou, Research Analyst
This Report looks at the following areas:
Brands need to differentiate themselves
Invest in baby personal care routine
How to prove safety?