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Baby Personal Care - China - June 2016

Baby Personal Care - China - June 2016

“The baby personal care market is looking promising along with the government’s end of one-child policy. That said, competition is escalating while maintaining consumers’ loyalty could be challenging. More new international brands are being introduced, especially via online retailers. Internet naïve and social media savvy mums in China never stop looking for the next best option for their new-borns. Innovation does not only means introducing new products but also new services.”

– Wenwen Chen, Senior Beauty and Personal Care Analyst

This report discusses the following key topics:

What leads to high retention?
What does “safe” means to mums?
Where is the next opportunity?


TOC available on request

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