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Baby Nutrition - China - May 2019

Baby Nutrition - China - May 2019

“Although facing a declining birth rate, the total baby nutrition market still maintains steady growth, mostly driven by a strong desire to trade up. Just as parents are sometimes struggling with contradictory opinions on baby feeding, their determination to continue learning and sharing relevant knowledge is also strong. Baby food products claiming fortified nutrition, on-the-go convenience or functional benefits such as serving training purposes are winning much interest. With insufficient nutrition intake concerning most parents, baby health supplements also pose great growth potential.”

– Cici Wu, Research Analyst

This report will cover the following areas:

Advocate gut health but avoid homogeneous competition
Assuming more active role in relieving parents’ bewilderment
More baby food categories can tap into on-the-go occasions

TOC available on request

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