Baby Food and Drink - UK - March 2018

Baby Food and Drink - UK - March 2018

“With the income squeeze likely to further boost the popularity of homemade food, it is imperative for manufacturers to convince consumers that their products are worth paying more for. Highlighting ingredient provenance would help to project an image of quality and transparency, much needed given parents’ low trust in brands.”

– Alice Baker, Research Analyst

This report examines the following issues:

Focus on ingredient provenance should help to build trust
Products with ethical aspects have strong appeal
Own-label is well-positioned to fly

TOC available on request

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