Baby Food and Drink - US - March 2018
"After two years of stagnating sales, the $6.8 billion market for baby/toddler food and drink shows indications of growth ahead. Largely stemming from formula sales, the category is expected to leverage a number of healthy attributes and claims in premium-positioned products. Parents are seeking healthy attributes above all other interests, though there remains potential for products positioned as convenient and packaged for on-the-go consumption."
- William Roberts, Jr, Senior Food & Drink Analyst
This report will look at the following areas:
Better regard for homemade options
Homemade competition to store-bought foods
Safety concerns perplex parents