Marketing to Baby Boomers - US - July 2019
"The Baby Boomers are entering their senior years; 10,000 Americans turn 65 each day. Brands and businesses often overlook this group of 72 million consumers, but there are plenty of opportunities associated with this vibrant, but aging, population. They are staying in the workforce longer than previous generations, are tech savvy and feel good about the future."
- Kristen Boesel, Senior Lifestyles and Leisure Analyst
This Report looks at the following areas:
Not all Boomers are at the same life stage
Most Boomers feel good about the future
Many Baby Boomers are at risk of social isolation
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