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Babies' and Children's Personal Care Products, Nappies and Wipes - UK - February 2018

Babies' and Children's Personal Care Products, Nappies and Wipes - UK - February 2018

“Market decline continues to show the need for brands to differentiate versus own-label. This is easier in some sectors where parents seek specific claims, but mass disposable nappy brands will either need to premiumise further or devolve and compete on price. The overarching need for convenience in all sectors remains, from product features to retail experience. The expectation of convenience as standard could mean that brands and retailers that promote it now will remain top of mind in future.”

– Alex Fisher, Senior Beauty Analyst

This Report looks at the following areas:

Breaking the link between safety and naturals
Capitalising on convenience
The price of quality


TOC available on request

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