Automotive Innovations - US - May 2018
Within the extremely competitive automotive industry, manufacturers are constantly researching, developing, and introducing new automotive innovations that improve safety, connectivity, comfort and convenience for consumers.
The proliferation of radar-based technology, which introduced features like automatic emergency braking and blind-spot detection raised the bar for automotive safety technology, while improvements in wireless connectivity and infotainment systems pave new roads for a completely new driving experience in a world with increasing automation.
This report examines the following issues:
Widespread concern over distracted driving
Younger car owners prefer their smartphones over vehicle infotainment systems
Lower-funnel shoppers may be experiencing sticker shock