“The auto aftermarket in China is expected to exceed RMB one trillion in 2017. Chinese car owners spend RMB 5K-6K on maintenance annually on average. 4S store remains a key channel to visit with the leading satisfaction rate. Yet, Mintel’s study shows experienced maintainers have switched to franchise stores and online platforms to look for more cost-efficient solutions with the same quality.”
- Aaron Guo, Senior Analyst, China
This report will cover the following areas:
Are online platforms threatening existing aftermarket players? What is the car maintenance pattern of Chinese car owners? How could an aftermarket service provider be more attractive?