Attitudes towards Sugar and Sweeteners - UK - September 2019

Attitudes towards Sugar and Sweeteners - UK - September 2019

“The continued government and media spotlight has put sugar firmly on consumers’ radars as an ingredient to scrutinise. This is also fuelling widespread efforts to limit or reduce sugar in their diet. This underscores that sugar reduction remains an imperative for food and drink operators, not just to meet government measures, but because of consumer demand.”

– Anita Winther, Research Analyst

This report looks at the following areas:

Careful communication is needed to combat concerns sparked by sugar reduction
Strong interest in learning about differences between types of sugar and sweeteners
Simplicity is in high demand in communicating sugar content

TOC available on request

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