Attitudes towards Sports Nutrition - UK - June 2018

Attitudes towards Sports Nutrition - UK - June 2018

“While the growing choice of high-protein food and drink is creating intensified competition, convenient formats and increasing availability in the mainstream are helping to make sports nutrition more accessible. Interest in products supporting gut health and those featuring health-boosting herbs and spices highlights these as areas ripe for innovation.”

– Anita Winther, Research Analyst

This report examines the following issues:

The sports nutrition category is a perfect fit for innovation around gut health
Clearly flagging up protein sources can win trust through transparency while helping users navigate the category
Scope for sports nutrition brands to focus more on sustainability issues…
… within which insect proteins offer futuristic potential

TOC available on request

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