Attitudes towards Sports Nutrition - UK - June 2017

Attitudes towards Sports Nutrition - UK - June 2017

“Sports nutrition continues to enjoy growth thanks to it having attracted a more diverse user group; however, the category is facing intensifying competition from mainstream foods embracing a high-protein proposition. Demand for sports nutrition products made with all-natural ingredients and those without sugar highlight areas of focus for brands going forward.”

– Anita Winther, Research Analyst

This Report discusses the following key topics:

Drawing attention to experts can build trust for brands
Ingredient scrutiny highlights need for transparency in sports nutrition
Worries over ingredients used to make high-protein claims need to be quelled

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