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Attitudes towards Healthy Eating - UK - February 2019

Attitudes towards Healthy Eating - UK - February 2019

“Gut health is widely seen as essential for overall health, however, few people have knowingly eaten foods which support gut health. This points to a lack of awareness of which foods provide this benefit. Products with EFSA-approved claims in this area should therefore look to flag this up clearly on-pack, with plenty of scope for more innovation in this area. Pushing the digestive health angle would also help to give a much-needed boost to fibre consumption.”

– Alice Baker, Research Analyst

This report looks at the following areas:

Focus on gut health should help to boost people’s nutritional intake
In-store guidance is key to encouraging healthy eating
More straightforward and tangible messages needed for public health campaigns

TOC available on request

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