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Attitudes towards Healthy Eating - UK - February 2018

Attitudes towards Healthy Eating - UK - February 2018

“The income squeeze coupled with the perceived expense of healthy food has the potential to curb the overarching healthy eating trend. However, it also opens ripe opportunities for retailers to provide more support for shoppers in making choices which are both healthy and price savvy – doing so should promote customer loyalty.”

– Emma Clifford, Associate Director – Food and Drink

This Report looks at the following areas:

The perceived link between food and both energy and mood can be better harnessed in the food industry
Guidance on eating healthily on a budget would chime with shoppers
More products can harness the compelling appeal of colourful eating

TOC available on request

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