Attitudes towards Fitness - China - May 2018

Attitudes towards Fitness - China - May 2018

“Participating in sports is no longer just for the development of physical strength, but also seen as a trendy lifestyle choice. Driven by fear of missing out, people are eager to go with this tide as shown by the fast-growing desire for splurging on sports gear and apparel, going to fitness centres and building home gyms.”

- Alina Ma, Associate Director

This report will look at the following areas:

Fitness should be an holistic, mindful experience
The rising popularity of smart fitness