Attitudes towards Fashion - China - July 2018

Attitudes towards Fashion - China - July 2018

“Fashion items have always been viewed as the demonstration of a person’s personality, taste and status. People now also care about how they purchase fashion because they want to feel smart, relaxed and fun in the process. Despite the fast-growing e-commence market, in-store services and interaction with store clerks are crucial in generating brand favourability and purchase intention.”

- Alina Ma, Associate Director

This report will look at the following areas:

Should fashion brands be more lifestyle?
Role of internet celebrities in the fashion world: bigger reach, trendier and more genuine

TOC available on request

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