Attitudes towards Comfort Foods - China - July 2018

Attitudes towards Comfort Foods - China - July 2018

“There is a good opportunity for comfort food in China as Mintel research shows using foods to adjust the mood is a widely recognised practice by Chinese consumers and there is a wide acknowledge of the impact of food on people’s mood. Businesses, especially snack brands, can communicate on the mental benefits to impress consumers and build high brand awareness.”

– Loris Li, Associate Director, Food & Drink

This report looks at the following areas:

Gender – Differentiated strategy can work well for brands
Foodservice can try to attract “spontaneous consumers”
Advertising with online contents can help reach the target consumers

TOC available on request

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