Attitudes towards Anti-aging Products - China - June 2019
The days when anti-aging only referred to anti-wrinkle creams for over-30s are gone. Anti-aging is quickly expanding its territory to include a larger group of target consumers, a broader variety of claims (such as behavioural aging, anti-oxidation, anti-glycation) and diverse product offerings, from cosmetic surgery-like or ingestible skincare, to other articles of daily use.”
Alice Li, Senior Research Analyst
Target skin aging caused by external factors
Provide holistic anti-aging solutions
How to communicate anti-aging with Chinese women?
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