Market Research Logo

Attitudes toward Charities and Non-profits - US - October 2016

Attitudes toward Charities and Non-profits - US - October 2016

"Giving to charities and non-profit organizations reached a historic high in 2015. Individuals account for the largest portion of donors, followed by foundation. Financial support is estimated to grow slightly from 2015-16, though declines in volunteerism may prompt organizations to promote the importance of giving back to organizations in a more physical way."

- Gina Cavato, Lifestyles and Leisure Analyst

This report discusses the following key topics:

Young adults are skeptical of company partnerships with charities and non-profits
Adults want to donate, but likely won’t if they’re unfamiliar with the organization
Circulating information via media isn’t as successful as through word of mouth


TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report