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Attitudes toward Charities and Non-profits - US - October 2016

Attitudes toward Charities and Non-profits - US - October 2016

"Giving to charities and non-profit organizations reached a historic high in 2015. Individuals account for the largest portion of donors, followed by foundation. Financial support is estimated to grow slightly from 2015-16, though declines in volunteerism may prompt organizations to promote the importance of giving back to organizations in a more physical way."

- Gina Cavato, Lifestyles and Leisure Analyst

This report discusses the following key topics:

Young adults are skeptical of company partnerships with charities and non-profits
Adults want to donate, but likely won’t if they’re unfamiliar with the organization
Circulating information via media isn’t as successful as through word of mouth

TOC available on request

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