Attitudes Towards Data Sharing - UK - March 2018
“Rising use of connected devices to access websites and apps has produced a wealth of personal data. The majority of people have some concerns over the extent to which they are sharing their data and how it is being used. After the implementation of GDPR, as people become more familiar with the true financial value of their data, companies will have to offer more incentives to access personal information, while promoting transparency and trust.”
– Adrian Reynolds, Consumer Technology Analyst
This report looks at the following areas:
New regulations set to change the landscape of data sharing
Will people need incentives to share data?
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