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Attitudes Toward Gaming - US - June 2016

Attitudes Toward Gaming - US - June 2016

The video game market is benefitting from a growing audience, but this also means that consumers are placing new pressures and demands on the video game industry. While many gamers don’t have the time to play as much as they would like, they still like to be competitive and are highly engaged in the hobby. Brands face a balancing act that requires a consciousness of consumers’ other responsibilities and desire to be rewarded for overcoming difficult challenges in their games.

This report examines the following issues:

Most gaming platforms see growth in engagement
Consumers demand control over how, when they play
Perceptions of typical “gamers” likely hurting the industry

TOC available on request

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