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Attitudes to Low/No/Reduced Sugar Soft Drinks - UK - October 2018

Attitudes to Low/No/Reduced Sugar Soft Drinks - UK - October 2018

“The public spotlight on soft drinks has ensured that most users claim to try to make healthy choices at least most of the time. However, this typically stops at checking the added-sugar credentials of drinks, very few people scrutinising their ingredients or nutrition details. This puts the onus on healthier drinks to prominently communicate their permissible credentials, in the most relevant terms for consumers, to fully benefit from such selling points.”

– Kiti Soininen, Category Director – UK Food & Drink Research

This report looks at the following areas:

Health is on most people’s radars in drinks choice, but there’s little scrutiny of details
‘No added sugar’ claims are most sought for health
Less sweet drinks warrant attention, sugar concerns remain a barrier

TOC available on request

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