Asians' Attitudes toward Advertising - US - October 2016
"By 2021, the Census Bureau estimates that there will be 20.3 million Asians living in the US, or 6% of the US population. This group’s influence far outweighs it size however, making it critical for advertisers of all types to develop strategies for reaching Asian consumers. On average, Asians are more educated and affluent than the population as a whole, giving them more buying power. Further, Asians are also more likely to be interested in new technologies as well as advertising, making them important audiences for evangelizing new products."
- Fiona O'Donnell, Director - Multicultural, Lifestyles, Travel & Leisure
This report will cover the following areas:
A fast-growing audience
An incredibly diverse population
Affluent, educated families – who are very tech-savvy
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