The Arts and Crafts Consumer - US - January 2019
"Participation in crafts has declined slightly among the adult population, while there was a small uptick among kids and teens from the last year. As of now, crafting is being bolstered by adults of the iGeneration (aged 18-24) and most of all Millennials (aged 25-42). In order to stay relevant, arts and crafts retailers will have to tap into the crafting motivations of these generations – as a way to express themselves and their lifestyle. Retailers will also have to meet new expectations of convenience, driven by younger generations’ experience shopping in other categories."
- Mike Gallinari, Travel & Leisure Analyst
This Report looks at the following areas:
Traditional crafts are declining
Mass merchandizers and craft stores are in tight competition
Talent and time deter people from crafting
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook