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The Arts and Crafts Consumer - US - January 2019

The Arts and Crafts Consumer - US - January 2019

"Participation in crafts has declined slightly among the adult population, while there was a small uptick among kids and teens from the last year. As of now, crafting is being bolstered by adults of the iGeneration (aged 18-24) and most of all Millennials (aged 25-42). In order to stay relevant, arts and crafts retailers will have to tap into the crafting motivations of these generations – as a way to express themselves and their lifestyle. Retailers will also have to meet new expectations of convenience, driven by younger generations’ experience shopping in other categories."

- Mike Gallinari, Travel & Leisure Analyst

This Report looks at the following areas:

Traditional crafts are declining
Stereotypes persist
Mass merchandizers and craft stores are in tight competition
Talent and time deter people from crafting

TOC available on request

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