Crafting is a popular activity for US adults, with more than half participating in at least one type of craft in the past year. The market is steadily gaining, with an increase in store visits for major craft retailers and the development of social commerce on popular sites such as Instagram and Pinterest.
Dana Macke, Lifestyles & Leisure Analyst
This report looks at the following issues: "Crafter" is not the preferred nomenclature
Men participate in craft activities, but aren't likely to visit a craft store
Walmart siphons Hispanic consumers away from craft chains