America's Pet Owners - US - August 2018
"Pet ownership in the US continues to climb, propelling the market forward. The market reached an estimated $86.7 billion in 2018 (up 6% over the prior year), with growth experienced among all segments (pet food, pet supplies, veterinary services, pet services)."
Rebecca Cullen, Household Care Analyst
This report will look at the following areas:
State of the pet population: dogs dominate, age of pet mirrors owner’s
Living situation, income shapes pet ownership
What do pets mean to Americans?
Miss Independent doesn’t need a man, but maybe a pet
Bonding and social activities present opportunities
Pet health concerns suggest market potential
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