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Alcoholic Drinks Review - UK - February 2018

Alcoholic Drinks Review - UK - February 2018

“Many consumers are moderating their alcohol intake, putting pressure on the industry. However, consumer interest in low- and non-alcoholic drinks and widespread quality over quantity mindset suggest opportunities for brands to stay on the menu.”

– Kiti Soininen, Category Director, Food & Drink

This report looks at the following areas:

Low- and non-alcoholic drinks can keep brands on the menu as people moderate drinking
Quality over quantity mindset continues to lend opportunities for premium proposition
Further scope to build social media interaction with drinkers

TOC available on request

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