Alcoholic Beverage Drinking Occasions - US - September 2019

Alcoholic Beverage Drinking Occasions - US - September 2019

"While the majority (85%) of US adults age 22+ drink alcohol, one in five drinkers has reduced their consumption in the past year, continuing a trend in moderation that stunts performance. Dollar sales of alcohol are projected to reach $250 billion in 2019. While this is an 18% growth from 2014, the annual rate of growth is leveling off. Leading reasons for reducing consumption include health and a desire to spend less money, both of which are obstacles that can be addressed. An increasing consumer open-mindedness and willingness to try a range of alcohol types suggests that there is some good news for the industry."

- Beth Bloom, Associate Director - Food & Drink

This report looks at the following areas:

One in five drinkers has reduced their consumption in the past year
Health concerns, cost trigger attrition
Young drinkers are particularly mercurial