Alcoholic Beverage Drinking Occasions - US - March 2018
"Dollar sales of alcohol (on- and off-premise) reached $234 billion in 2017, a 3.5% gain over 2016. Overall sales increased by 20% from 2012-17 due to a supportive economic climate, product innovation – including flavor and format advancements – and a focus on premiumization, all which have encouraged trial. While continued growth is forecast through 2022, a slower pace will be seen. Consumers continue to prefer the ease and personal nature of drinking at home to on-premise consumption yet are shifting consumption behaviors; adopting a wider range of alcohol types for various occasions; and, sometimes, decreasing consumption due to the pursuit of healthy living."
- Beth Bloom, Associate Director - Food & Drink
This report will look at the following areas:
Dollar sales of alcohol increase by 3.5% in 2017, rate of growth will slow
Alcohol drinkers are more likely to have decreased alcohol consumption in 2017 than increased
At-home drinkers primarily seek relaxation
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